Rubric for Final Paper



Criterion

4

A-level qualities
(90–100)

3

B-level qualities
(80–89)

2

C-level qualities
(70–79)

1 or 0

D- or F-level qualities
(60–69 or below 60)



Score

Development and content

Paper is of an appropriate length, is extremely well organized, and provides a balanced presentation of relevant information; ideas are arranged clearly and logically to support the purpose of the paper; ideas flow smoothly and are effectively linked; reader can easily follow the line of reasoning Paper is of an appropriate length, is effectively organized, and presents relevant information in a logical manner; ideas are arranged effectively to support the purpose of the paper; links between ideas are generally clear; reader can follow the line of reasoning for the most part Paper is within length guidelines but is either too short or too long for the treatment; arranges ideas adequately, in general, although ideas sometimes fail to make sense together; reader remains fairly clear about what writer intends Paper is either too short or too long according to guidelines; paper is undeveloped or poorly developed; reader is confused or may be misinformed; paper arranges ideas illogically; ideas frequently fail to make sense together; reader cannot identify a line of reasoning and may become frustrated or lose interest  

Mastery of course concepts

Consistently applies course concepts accurately and thoroughly and discusses them with exceptional skill; shows exceptional mastery of concepts and their application Applies course concepts accurately and effectively; shows an adequate understanding of course concepts Attempts to apply course concepts but does so somewhat incompletely or discusses them in a confusing manner; it is not always clear that the student has mastered course concepts; may fail to apply an appropriate number of concepts Does not make an attempt to apply course concepts or applies them incorrectly most of the time; diplays a lack of mastery of course concepts  

Coverage of Topics

Paper covers all listed requirements with thoroughness and skill. Product and country chosen are especially appropriate and allow student to demonstrate exceptional understanding of course concepts. Student includes a variety of graphic elements that are appropriate and attractively presented. Paper covers all listed requirements in an effective manner. Product and country chosen are appropriate and allow student to demonstrate understanding of course concepts. Student includes several graphic elements that are appropriate. Paper does not cover all listed requirements or covers some in a superficial manner.. Product and country chosen do not allow student to fully demonstrate a mastery of course topics. Student fails to include appropriate graphic elements or presents them in a poor manner. Paper fails to cover five or more of the listed requirements or does not cover topics in an accurate manner. Student's choice of a product or country are inappropriate for the assignment. Student fails to present graphic elements where approrpriate.  

Quality of Analysis

Paper shows an exceptional level of analysis, thoughtful and in-depth; reader gains many insights Paper shows an effective level of analysis, reader gains some insights Paper shows a superficial level of analysis, but makes and attempt to study the firm in any depth; reader gains few insights Paper displays a completely inadequate level of analysis or no attempt at analysis; reader gains no insights  

APA formatting

Uses APA format accurately and consistently Uses APA format with minor violations Reflects incomplete knowledge of APA format Does not use APA format  

Writing mechanics

Writing demonstrates a sophisticated clarity, conciseness, and correctness Writing is accomplished in terms of clarity and conciseness and contains only a few errors Writing lacks clarity or conciseness and contains numerous errors Writing is unfocused, rambling, or contains serious errors  

Total

 

Note: Criteria are evaluated on a 4-3-2-1-0 basis. Total rubric points are converted first to a letter grade and then to a numerical equivalent based on a 0–100 scale: 23–24 = A (93–100); 22 = A– (90–92); 21 = B+ (88–89); 17–20 = B (83–87); 16 = B– (80–82); 15 = C+ (78–79); 11–14 = C (73–77); 10 = C– (70–72); 5–9 = D (60–69); 0–4 = F (below 60).