Evaluation Rubric for Final Project

Rubric for Final Project

Criterion	4 A-level qualities (90–100)	3 B-level qualities (80–89)	2 C-level qualities (70–79)	1 or 0 D- or F-level qualities (60–69 or below 60)	Score
POWERPOINT PRESENTATION
Development	Presentation and accompanying narrative are prepared with exceptional skill and persuasiveness; all important points are covered in a professional manner	Presentation and narrative are prepared accurately and effectively; persuasive; covers major points	An attempt is made to present the material but presentation is incomplete, sloppy, weak, or inaccurate	Student makes little or no attempt to create an adequate presentation
WRITTEN PRESENTATION
Organization	Student arranges ideas clearly and logically to support the purpose of the assignment; ideas flow smoothly and are effectively linked; reader can follow the line of reasoning	Student arranges ideas effectively to support the purpose of the assignment; links between ideas are generally clear; reader can follow the line of reasoning for the most part	Student arranges ideas adequately, in general, although ideas sometimes fail to make sense together; reader/audience remains somewhat clear about what writer intends	Student arranges ideas illogically; ideas frequently fail to make sense together; reader/audience cannot identify a line of reasoning and becomes frustrated or loses interest
Completeness	Fundraising plan is exceptionally complete and clearly stated; all necessary components, including a case statement, are present and student has added unique items	Fundraising plan is complete and adequately stated; all necessary components, including a case statement, are present	Fundraising plan is nearly complete, but some components are missing or handled in a cursory manner	Fundraising plan is not complete and it includes few if any of the items listed in the directions; no case statement is present
Clarity	Describes fundraising plan and its component parts fully and articulately, including specifics of elements such as events and campaigns	Describes fundraising plan and its component parts well, including adequate information on specific elements	Describes fundraising plan with some omissions of specifics	Does not describe fundraising plan or does so poorly, omitting many or all of specifics
Persuasiveness	Writing is eloquent and extremely persuasive	Writing is effective and fairly persuasive	Writing misses opportunities to persuade through confusion or lack of direction	Writing is not persuasive
Creativity	Fundraising plan is extraordinarily creative in its organization and presentation	Fundraising plan displays creativity in its organization and presentation	Fundraising plan rarely shows any spark of creativity	Fundraising plan shows no creativity
Writing mechanics	Writing demonstrates a sophisticated clarity, conciseness, and correctness	Writing is accomplished in terms of clarity and conciseness and contains only a few errors	Writing lacks some clarity or conciseness and contains some errors	Writing is unfocused, rambling, or contains serious errors
Total:

Note: Criteria are evaluated on a 4-3-2-1-0 basis. Total rubric points are converted first to a letter grade and then to a numerical equivalent based on a 0–100 scale: 26–28 = A (93–100); 25 = A– (90–92); 24 = B+ (88–89); 20–23 = B (83–87); 19 = B– (80–82); 18 = C+ (78–79); 13–17 = C (73–77); 12 = C– (70–72); 6–11 = D (60–69); 0–5 = F (below 60).