Rubric for Final Project



Criterion

4

A-level qualities
(90–100)

3

B-level qualities
(80–89)

2

C-level qualities
(70–79)

1

F-level qualities
(below 70)



Score

Coherence Builds very effectively on Web Exercises completed during the modules of the course; connections are readily apparent to the reader Builds adequately on Web exercises completed during the modules of the course; connections are generally clear throughout the paper Does not build adequately on the Web exercises completed during the modules of the course (or link is vague); connections are unclear Does not link Web exercises with the final project; purpose digresses or is generally confused  

Application of concepts/Strength of analysis

Applies course concepts extremely effectively, creating a full and informed project portfolio for the firm studied; analysis of the firm is sophisticated, accurate, and thorough; discussion is exceptionally skilled Applies course concepts throughout, creating an effective project portfolio for the firm studied; analysis of the firm is insightful and essentially accurate; discussion is skilled Misapplies course concepts or applies them infrequently; analysis is basic or general; discussion is haphazard or cursory Fails to apply course concepts; portfolio is poorly chosen or completely inadequate; analysis is missing.  
Format and Content Develops paper as assigned and includes all listed format items in a highly effective manner; develops all items thoroughly Develops paper as assigned and includes all listed format items (though some may be developed less effectively than others) Does not fully develop paper as assigned; several format items are missing or sections include inappropriate information Paper is undeveloped or is missing many format items; paper does not relate to the assignment  
Organization Arranges ideas clearly and logically to support the purpose or argument; ideas flow smoothly and are effectively linked; reader can follow the line of reasoning Arranges ideas adequately to support the purpose or argument; links between ideas are generally clear; reader can follow the line of reasoning for the most part Arranges ideas adequately, in general, although ideas sometimes fail to make sense together; reader remains fairly clear about what writer intends Arranges ideas illogically; ideas frequently fail to make sense together; reader cannot identify a line of reasoning and becomes frustrated or loses interest  
APA format Documents sources using APA format accurately and consistently Documents sources using APA format with minor violations Reflects incomplete knowledge of APA format Does not use APA format  

Writing mechanics

Writing demonstrates a sophisticated clarity, conciseness, and correctness Writing is accomplished in terms of clarity and conciseness and contains only a few errors Writing lacks clarity or conciseness and contains numerous errors Writing is unfocused, rambling, or contains serious errors  

Total:

 

Note: Criteria are evaluated on a 4-3-2-1-0 basis. Total rubric points are converted first to a letter grade and then to a numerical equivalent based on a 0–100 scale: 23–24 = A (93–100); 22 = A– (90–92); 21 = B+ (88–89); 17–20 = B (83–87); 16 = B– (80–82); 15 = C+ (78–79); 11–14 = C (73–77); 10 = C– (70–72); 5–9 = D (60–69); 0–4 = F (below 60).